SOCIAL MEDIA MANAGEMENT
& CONTENT CREATION
Graphic Design
During the brainstorming phase, our team of four members discussed to about various business ideas. We each shared what interested us the most and debated the potential of different concepts. In our team, since all of us are Asian, we wanted to choose something we were familiar with. We shared what we liked and talked about which ideas could work best. After thinking it over carefully, we all agreed that Asiabites would be a great business to start.
After we decided on Asiabites, I started looking into the market. I wanted to find out who our competitors were and learn what our customers liked. I searched for information to understand what people preferred and what trends were popular. With all this information, me and project manager worked together to made a plan and create content for the next seven weeks. I organized everything I found into a clear strategy for creating content. I made a content calendar that showed what we would post on social media each day, gave an overview for the whole month, summarized each week, and set a specific schedule for each day. To make sure our posts got the most attention, I figured out the best times to post on each social media platform. With this knowledge, I used tools to plan and schedule our posts ahead of time. While our posts were going up, I interacted with our audience, replying to comments and encouraging conversations to make our brand more visible.
Our plan worked out well. We stuck to our schedule and posted regularly. Instagram was our best platform, with lots of people seeing and liking our posts. Especially when we talked about partnerships, people were really interested. Overall, our plan paid off, and we reached our goals for the project.
